Woohoo! Another #freetipfriday for you all, and today I’m answering a question for the ever-fabulous Tor Campbell. Tor teaches dance classes all over Los Angeles, and sent us the following question on Facebook:
“What’s the best way to get traffic/likes to your page?”
A question we all want answered! While your page is still in its infancy, it can be a bummer to see that your likes go up and up as your friends and peers like your page, and then slowly start to plateau. You might get to a point where you don’t see the likes going up, you don’t see engagement going up, and it can be extremely disheartening to see your engagement down a certain percentage from last week. It’s okay. It happens! What’s important is knowing how to move on from there and get more fans! And when you have fans, you need to keep them coming back for more.
First of all, and this may seem like a “duh” – tell people about your page. Let your Facebook friends know by inviting them to like your page. Tell your clients outside of Facebook about the page. Add a link to your website, to your email signature, and on your business cards. People can’t like your page if they don’t know it exists! So, moving on…
One of the main reasons people will “like” a page is because they get some sort of offer that is available exclusively to fans. Offer a discount code, special sales, or other incentives to your fans. Once you reach 100 fans, you can participate in Facebook Offers and create deals for your fans to claim. You can share images or codes for your fans to use on your website. Be creative and come up with offers that are valuable to your fans. Nobody wants to do something for nothing, so make sure you provide a good value for their “likes!”
Another option is to do a giveaway or a contest on your page. Facebook’s rules changed in recent history – previously you needed a third-party app to run a contest or giveaway on your page. Now, you can do one based on any number of factors. You can do a “flock to unlock” promotion, in which your audience needs to share something a certain amount of times in order to unlock a reward. So, for instance, you could create a graphic that can serve as an ad for your product or service, and if it is shared 100 times, you will give a discount on that service. Gauge this based on your audience – if you don’t have many fans, don’t set the bar too high.
You should also consider running Facebook ads. This will allow your posts to reach an audience they wouldn’t otherwise. You can run them in several ways, starting as low as $5. I recommend doing some A/B testing – that is, running an ad for a certain amount, let’s say $5. The next week, you run the same ad, at the same times, for the same amount – just changing one thing, for example, the image that goes along with the ad. Which one performed better? Run that again, and next time, change some other element, like the text. See what works best and keep the best elements. Also check out how this affects your follower count. Decide if it is worth it to keep spending on ads – do the benefits outweigh the cost? All things to think about!
Now, how to get traffic… post, post, post! Be consistent. Create amazing content. Keep it interesting with photos and engage your fans! You worked so hard to get them – don’t leave them hanging on your page all by themselves. Answer their questions. Ask them questions! Be prompt, kind and true to your brand. When you create content that is valuable to your fans, the fans will follow and continue to engage with you on social media.
These tips will help you begin to build your audience, and engage them when they get there. And, for an amazing example of community, I encourage you to check out Tor’s page! I’ve been taking a Broadway dance class with Tor at Your Neighborhood Studio since Day 1… it’s a fantastic class based here in LA, and there’s nothing else like it in the city! He teaches several other classes all over Los Angeles, so if you want to get in a great sweat among a truly accepting community, you’ve got to connect with Tor. One thing he’s great at on social is the weekly contest – he gives away a free class every week to one fan who can guess what the theme of his Broadway class is – so there’s a reason to like his page in itself!