At it again! It’s another Free Tip Friday, where I answer a question on The Dog Blog from one of our followers, for free! I absolutely love doing this. The reason I love it so much is that I’m going to blog anyways. So when there are things that people actually WANT to know about, those are the things I’m going to tackle! It’s great because it solves a problem for you and provides content for me. Smart marketing, if I do say so myself!! (humble brag aside – seriously I love this.) Today, Mary Glickman wants to know:
“These days it seems all the social media you hear about is Twitter, Twitter, Twitter. If you have limited time, is it better to just focus on getting the tweets out there and blog, post less?”
I’ve worked with Mary on building her website and creating some graphics for her, so I’m happy to advise her on this!
So, here’s what I think. Yes, Twitter is the hot item these days. While it’s been around for years, it’s starting to become more mainstream, as we see TV shows attaching hashtags to their programming, viewers live tweeting along, and of course, Twitter’s IPO is coming up, so there’s a lot of talk about how to use Twitter effectively, and when to use it and why to use it and if it matters.
So basically, yeah, Twitter is kind of a big deal right now. However, I would caution anyone to forego blogging in favor of tweeting. The reason is this: Twitter is always on and you sort of have to be always on it. Tweeting at LEAST once a day, if not several times a day, should be part of your social media marketing strategy. You should be sure to follow influential people in your field, retweet things that interest you or pertain to your work, and just kind of involve yourself in the conversations there. That’s a good way to use Twitter.
But, you should also be consistently blogging. However often you determine it to work for you. I try to do a few times a week. Some may find they have time for just one or two posts, others may find they can accommodate blogging every day (as a full-time job, for example). Whatever it is, you should be consistent. Google will crawl the internet and your website based on traffic and how often it is updated. If you blog several times a week, it will see that your site is being updated frequently and spend more time crawling and indexing your site. The more quality content you produce, the more Google has to work with, and the higher you will show in the search results.
I would definitely not forego blogging since it’s so important to get your site discovered. It can definitely be hard to carve out time to be on Twitter throughout the day, but it will be worth it. You can also be sure to integrate your Twitter profile onto your website or blog (like Mary did!) so that the people who are reading your blog posts can discover you on Twitter, too. Really it’s all about integration, making sure your social media marketing strategy is inclusive to all relevant platforms. Try to assign periods of time, maybe 10 or so minutes every few hours, even morning and night, to poke around Twitter, see what is trending, what industry leaders are saying, and get in on the conversations. You can even join conversations outside of your industry, especially if they pertain to your blog posts! Try to balance the time you invest in social media, so that you can have an effective strategy across platforms.
For those of you who don’t know, Mary is an absolutely moving author. She writes a lot about religion, race and life in the South – she’s got two novels published and another coming out really soon. I’ve had the pleasure of reading the first two, and I absolutely LOVE her writing style – it’s immersive, and like nothing I’ve ever read before! If you’re looking for some new reads, check out Home in the Morning, One More River and coming soon, Marching to Zion! You can check out Mary’s website, and follow her on Twitter @MaryGlickman.
If you have a question you want answered for free on a future #FreeTipFriday, leave a comment here or get in touch on Facebook!